B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

2% -- marketing budget allocation for Twitter (2023)

Name: Marketing Budget Allocation Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-15

2023 · Modern Retail

According to Modern Retail's 2023 CMO Strategies report breakdown of social media platforms, Twitter received 2% of marketing budgets.

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Attribution: Modern Retail View source

Lighthouse Research Team

Last verified: 2026-08-15 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2023

Entity

Twitter

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

70/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Modern Retail Primary Tier B

https://www.modernretail.co/marketing/research-briefing-instagram-hopes-threads-will-overtake-twitte… ↗

Confidence: 57/100 Vintage: 2023 Channel: Common Crawl

Source Article

Research Briefing: Instagram hopes Threads will overtake Twitter as top messaging app

Also cited by

statista.com https://www.statista.com/

2026-08-15

Original Research

Modern Retail · Original study ↗

Methodology

From Modern Retail’s 2023 CMO Strategies report

Methodology documented

Segmentation

IndustryMedia RegionUS RoleAll marketers Channelsocial

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Plain Text

Twitter: 2% marketing budget allocation. Source: Modern Retail (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-marketing-budgets-2023

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<blockquote cite="https://lighthousedata.io/data/twitter-marketing-budgets-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- marketing budget allocation for Twitter<br><small>Source: Modern Retail (2023) · <a href="https://lighthousedata.io/data/twitter-marketing-budgets-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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