B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- engagement rate increase for Twitter posts with 1-2 hashtags (2019)
Using one or two hashtags per post on Twitter tends to increase engagement by 21%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
charlisays.com
Primary
Tier C
https://charlisays.com/top-hashtag-mistakes-youre-making/ ↗
Source Article
Top Hashtag Mistakes You’re Making
Hashtags are powerful. When used properly, they can attract followers, increase engagement, help posts reach the desired target audience and develop a brand’s image. However, when used inappropriately, hashtags have the power to ruin social credibility.
While it can be all to easy to whack a few has…
Original Research
charlisays.com
· Original study ↗
Methodology
Blog citing unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter posts with 1-2 hashtags: 21% engagement rate increase. Source: charlisays.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-hashtag-engagement-boost
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<blockquote cite="https://lighthousedata.io/data/twitter-hashtag-engagement-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- engagement rate increase for Twitter posts with 1-2 hashtags<br><small>Source: charlisays.com (2019) · <a href="https://lighthousedata.io/data/twitter-hashtag-engagement-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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