B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

67%

67% -- engagement rate increase for Multi-location brands (Facebook location pages) (2025)

2025  · n=230,000  · PinMeTo

Brands posting unique content from each store experience a 67% increase in engagement compared to those syndicating content from a corporate page.

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Attribution: PinMeTo View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Multi-location brands (Facebook location pages)
Sample Size
230,000
Evidence Quality
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
PinMeTo Primary Tier B
https://www.pinmeto.com/blog/facebook-location-pages/ ↗
Confidence: 52/100 Vintage: 2025 Channel: Deep Crawl
Source Article
The Power of FB Local Posts: Brand Pages vs. Facebook Location Pages | PinMeTo
The Power of FB Local Posts: Brand Pages vs. Facebook Location Pages Originally published - Social Media - How-to Guides As digital communication continues to evolve, Facebook remains an indispensable tool for brands looking to connect with their audience. One way to reach the platform’s full potent…
Original Research
PinMeTo · Original study ↗
Methodology

Research examining performance across 230,000 locations tied to multi-location brands (sample written as '230.000' in European notation); compares unique per-store content against content syndicated from the parent corporate page. No publication date visible in the article; vintage approximated.

Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Multi-location brands (Facebook location pages): 67% engagement rate increase. Source: PinMeTo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/unique-local-posts-engagement-increase
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<blockquote cite="https://lighthousedata.io/data/unique-local-posts-engagement-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- engagement rate increase for Multi-location brands (Facebook location pages)<br><small>Source: PinMeTo (2025) · <a href="https://lighthousedata.io/data/unique-local-posts-engagement-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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