28%
28% -- engagement rate increase for Social media accounts with a UGC:value-provide:product content mix of 3:1:1 (per Hootsuite research) (2025)
Social media accounts maintaining a 3:1:1 balance of UGC, value-providing, and product content see a 28% higher engagement rate compared to accounts that do not, according to Hootsuite research.
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Relative comparison: accounts balancing UGC, value-providing, and product content at a 3:1:1 ratio vs. accounts that do not; relative uplift with no absolute baseline stated in the article. Cited secondhand by the publisher.
<blockquote cite="https://lighthousedata.io/data/hootsuite-ugc-value-product-31-1-engagement-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- engagement rate increase for Social media accounts with a UGC:value-provide:product content mix of 3:1:1 (per Hootsuite research)<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/hootsuite-ugc-value-product-31-1-engagement-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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