B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- engagement rate increase for social media posts with location tags (2025)
Specifying the location on a post increases engagement by 79%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot and Mention
Primary
Tier C
https://www.clarkinfluence.com/post/influencer-marketing-for-local-businesses ↗
Source Article
CLARK INFLUENCE | Post
Influencer marketing for local businesses 🛍
Dernière mise à jour : 30 nov. 2025
You probably have this type of person in your entourage. The person who loves organising activities and finding restaurants, each one more unusual than the next. To make her selection, she can obviously go to Google and …
Original Research
HubSpot and Mention
· Original study ↗
Methodology
Study conducted by HubSpot and Mention, cited by Clark Influence
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media posts with location tags: 79% engagement rate increase. Source: HubSpot and Mention (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/location-tag-engagement-increase-79
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<blockquote cite="https://lighthousedata.io/data/location-tag-engagement-increase-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- engagement rate increase for social media posts with location tags<br><small>Source: HubSpot and Mention (2025) · <a href="https://lighthousedata.io/data/location-tag-engagement-increase-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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