B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- engagement rate lift for Twitter tweets with one or two hashtags (2016)
The engagement rate of tweets with one or two hashtags is 21% higher than that of tweets without hashtags.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
QuickSprout
Primary
Tier C
https://loopaa.ro/2016/05/24/master-art-hashtagging-online-content-perfection/ ↗
Source Article
Loopaa
How to master the art of hashtagging your online content to perfection
The kids use them, the teens use them, even tech savvy seniors use them, so why shouldn’t you take advantage of them in order to make sure your company’s messages, campaigns or news pieces reach the most of their intended audienc…
Original Research
QuickSprout
· Original study ↗
Methodology
Cited from a QuickSprout infographic; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter tweets with one or two hashtags: 21% engagement rate lift. Source: QuickSprout (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-hashtag-engagement-21-percent
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<blockquote cite="https://lighthousedata.io/data/twitter-hashtag-engagement-21-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- engagement rate lift for Twitter tweets with one or two hashtags<br><small>Source: QuickSprout (2016) · <a href="https://lighthousedata.io/data/twitter-hashtag-engagement-21-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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