B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- brand recommendation likelihood for Twitter followers (2010)
According to a Forrester study, 33% of Twitter followers recommend brands they follow to friends.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
http://strotherweinberg.com/2010/11/fans-vs-followers-which-are-more-valuable/ ↗
Source Article
Fans vs. Followers: Which are More Valuable?
Original Research
Forrester
· Original study ↗
Methodology
Forrester study comparing Twitter followers vs Facebook fans
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter followers: 33% brand recommendation likelihood. Source: Forrester (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-followers-recommend-brands-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-followers-recommend-brands-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- brand recommendation likelihood for Twitter followers<br><small>Source: Forrester (2010) · <a href="https://lighthousedata.io/data/twitter-followers-recommend-brands-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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