B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71%
71% -- consumers likely to recommend brand for Consumers (2026)
71% of consumers are likely to recommend a brand after having a positive experience with them over social media, according to studies by Ambassador.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ambassador
Primary
Tier C
https://www.amongtech.com/businesses-stop-spamming-followers-social-media/ ↗
Source Article
Businesses: Stop Spamming Your Followers On Social Media
Original Research
Ambassador
· Original study ↗
Methodology
Study by Ambassador, cited secondhand in article
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Consumers: 71% consumers likely to recommend brand. Source: Ambassador (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-recommend-brand-positive-social-experience
HTML Embed
<blockquote cite="https://lighthousedata.io/data/consumers-recommend-brand-positive-social-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- consumers likely to recommend brand for Consumers<br><small>Source: Ambassador (2026) · <a href="https://lighthousedata.io/data/consumers-recommend-brand-positive-social-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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