B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- brand recommendation likelihood for bartenders (2025)
79% of bartenders say they are more likely to recommend a brand that involves them in creative development.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Merch & Effect
Primary
Tier C
https://merchandeffect.com/newsfeed/the-5-things-bartenders-actually-want-in-2025 ↗
Source Article
The 5 Things Bartenders Actually Want in 2025—Backed by Data - Merch & Effect - The POS Marketing Agency
The 5 Things Bartenders Actually Want in 2025—Backed by Data
The 5 Things Bartenders Actually Want in 2025—Backed by Data
The 5 Things Bartenders Actually Want in 2025—Backed by Data
The 5 Things Bartenders Actually Want in 2025—Backed by Data
How the best brands listen, collaborate, and create with…
Original Research
Merch & Effect
· Original study ↗
Methodology
Merch & Effect bartender network survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
bartenders: 79% brand recommendation likelihood. Source: Merch & Effect (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bartenders-recommend-brands-creative-development-2025
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<blockquote cite="https://lighthousedata.io/data/bartenders-recommend-brands-creative-development-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- brand recommendation likelihood for bartenders<br><small>Source: Merch & Effect (2025) · <a href="https://lighthousedata.io/data/bartenders-recommend-brands-creative-development-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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