B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- brand recommendation likelihood for Facebook fans (2010)
According to ExactTarget, 21% of Facebook fans reported being more apt to recommend a brand now that they followed/liked it.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExactTarget
Primary
Tier B
http://strotherweinberg.com/2010/11/fans-vs-followers-which-are-more-valuable/ ↗
Source Article
Fans vs. Followers: Which are More Valuable?
Original Research
ExactTarget
· Original study ↗
Methodology
ExactTarget report findings
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook fans: 21% brand recommendation likelihood. Source: ExactTarget (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-fans-recommend-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-fans-recommend-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- brand recommendation likelihood for Facebook fans<br><small>Source: ExactTarget (2010) · <a href="https://lighthousedata.io/data/facebook-fans-recommend-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.