B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- engagement rate increase for Twitter (2012)
Engagement on Twitter is 30% higher during the day from 8 am to 7 pm.
- Data comes from an infographic/study cited in the blog post and discussed in comments
- Presented times are in U.S. Eastern time zone
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
320
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Buddy Media
Primary
Tier B
http://www.themarketingbit.com/infographics/twitter-how-to-reach-more-twitter-followers-infographic/ ↗
Source Article
Twitter - How To Reach More Twitter Followers
Original Research
Buddy Media
· Original study ↗
Methodology
From Buddy Media study of 320+ brand Twitter profiles
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | 30% | |
| 2026 | 25.4% | -15.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter: 30% engagement rate increase. Source: Buddy Media (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-engagement-30-percent-more-daytime
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitter-engagement-30-percent-more-daytime" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- engagement rate increase for Twitter<br><small>Source: Buddy Media (2012) · <a href="https://lighthousedata.io/data/twitter-engagement-30-percent-more-daytime" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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