B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- app downloads growth for Twitter (2020-03)
In mid-March 2020, Twitter app downloads averaged 42% higher compared to the prior 10-week average.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2020-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier B
https://creativeclicks.com/blogs/moving-beyond-covid-19-lessons-learned-for-app-marketers/ ↗
Source Article
Moving Beyond COVID-19 – Lessons Learned for App Marketers | Creative Clicks
Because marketers are inherently optimistic people, we wanted to start our post with some positive marketing data from Asia, which was impacted by COVID-19 before Europe and the United States. According to social media marketing provider Socialbakers, in Eastern Asia, Social Ad CPMs in March returne…
Original Research
Sensor Tower
· Original study ↗
Methodology
Sensor Tower data cited by Goldman Sachs analyst Heath Terry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter: 42% app downloads growth. Source: Sensor Tower (2020-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-downloads-up-42-percent-2020
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<blockquote cite="https://lighthousedata.io/data/twitter-downloads-up-42-percent-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- app downloads growth for Twitter<br><small>Source: Sensor Tower (2020-03) · <a href="https://lighthousedata.io/data/twitter-downloads-up-42-percent-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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