B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- app downloads growth for McDonald's Sweden (2025)
App downloads for McDonald's Sweden grew by 13% during the campaign, 8 points above the target.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
internationalist-awards.world
Primary
Tier B
https://www.internationalist-awards.world/mcdonalds-sweden-uses-ai-to-turn-trash-into-trust/ ↗
Source Article
McDonald’s Sweden Uses AI to Turn Trash into Trust
McDonald’s Sweden – Deal with the Trash (Sweden)
Turned litter into loyalty rewards, gamifying responsibility while boosting app use, trust, and market share.
Submitted by OMD Sweden
Winner’s Citation
PLATINUM in the 2025 Marketing Makes a World of Difference Awards.
McDonald’s Sweden turned respons…
Original Research
internationalist-awards.world
· Original study ↗
Methodology
Campaign results reported in award citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
McDonald's Sweden: 13% app downloads growth. Source: internationalist-awards.world (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mcdonalds-sweden-app-downloads-growth-2025
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<blockquote cite="https://lighthousedata.io/data/mcdonalds-sweden-app-downloads-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- app downloads growth for McDonald's Sweden<br><small>Source: internationalist-awards.world (2025) · <a href="https://lighthousedata.io/data/mcdonalds-sweden-app-downloads-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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