B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- app downloads growth for entertainment apps (2020)
Entertainment app downloads trended 55% above the previous year's level during the COVID-19 pandemic.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adjust
Primary
Tier B
https://creativeclicks.com/blogs/moving-beyond-covid-19-lessons-learned-for-app-marketers/ ↗
Source Article
Moving Beyond COVID-19 – Lessons Learned for App Marketers | Creative Clicks
Because marketers are inherently optimistic people, we wanted to start our post with some positive marketing data from Asia, which was impacted by COVID-19 before Europe and the United States. According to social media marketing provider Socialbakers, in Eastern Asia, Social Ad CPMs in March returne…
Original Research
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· Original study ↗
Methodology
Adjust mobile attribution data
Methodology documented
Segmentation
Industrymarketing
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entertainment apps: 55% app downloads growth. Source: Adjust (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/entertainment-app-downloads-55-above
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<blockquote cite="https://lighthousedata.io/data/entertainment-app-downloads-55-above" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- app downloads growth for entertainment apps<br><small>Source: Adjust (2020) · <a href="https://lighthousedata.io/data/entertainment-app-downloads-55-above" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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