B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
57%
57% -- app downloads growth for Dunkin (2024)
Dunkin experienced a 57% surge in app downloads following its partnership campaign with TikTok influencer Charli D'Amelio.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alterainstitute.com
Primary
Tier C
https://alterainstitute.com/blog/recent-trends-in-marketing/ ↗
Source Article
Exploring Recent Trends in Marketing
Original Research
alterainstitute.com
· Original study ↗
Methodology
Charli D'Amelio TikTok influencer campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dunkin: 57% app downloads growth. Source: alterainstitute.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dunkin-app-downloads-surge
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<blockquote cite="https://lighthousedata.io/data/dunkin-app-downloads-surge" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- app downloads growth for Dunkin<br><small>Source: alterainstitute.com (2024) · <a href="https://lighthousedata.io/data/dunkin-app-downloads-surge" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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