B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- engagement rate lift for Twitter tweets (2019)
Tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Marketing Writing
Primary
Tier C
https://anytimedigitalmarketing.com/2019/12/19/dont-make-these-hashtag-mistakes/ ↗
Source Article
Don’t Make These Hashtag Mistakes
Original Research
Social Marketing Writing
· Original study ↗
Methodology
Cited from Social Marketing Writing research; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitter tweets: 21% engagement rate lift. Source: Social Marketing Writing (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tweets-1-2-hashtags-21-percent-higher-engagement
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<blockquote cite="https://lighthousedata.io/data/tweets-1-2-hashtags-21-percent-higher-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- engagement rate lift for Twitter tweets<br><small>Source: Social Marketing Writing (2019) · <a href="https://lighthousedata.io/data/tweets-1-2-hashtags-21-percent-higher-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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