B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
-51%
-51% -- ad spend for TV advertising (2020)
TV advertising investments decreased by 51% during April and May 2020 during the first COVID-19 lockdown.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
-51%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
e-marketing.fr
Primary
Tier A
https://www.e-marketing.fr/Thematique/media-1093/Infographies/quel-impact-Covid-publicite-depuis-359… ↗
Source Article
TV : quel impact du Covid-19 sur la publicité depuis un an ?
Une fois l’effet de sidération du premier confinement passé (-62,5% de diffusion de publicités, -51% en matière d’investissements publicitaires en avril et mai 2020), le secteur de la publicité TV s’est relancé entre juin et octobre 2020 (avec respectivement +180% et +141% sur ces deux indicateurs).…
Original Research
e-marketing.fr
· Original study ↗
Methodology
Compared to the same period in 2019
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV advertising: -51% ad spend. Source: e-marketing.fr (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-ad-spend-covid-impact-april-may-2020
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<blockquote cite="https://lighthousedata.io/data/tv-ad-spend-covid-impact-april-may-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>-51%</strong> -- ad spend for TV advertising<br><small>Source: e-marketing.fr (2020) · <a href="https://lighthousedata.io/data/tv-ad-spend-covid-impact-april-may-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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