B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- consumer trust in online reviews for online review readers (2013)
79% of respondents to a BrightLocal survey trust online reviews as much as personal recommendations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
3,600
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier B
https://maxwebdigital.com/trends-insights/five-ways-online-reputation-can-earn-your-customers-trust/ ↗
Source Article
Ways Online Reputation Can Earn Your Customers’ Trust
Every day, more and more people are taking to the Internet business opportunities. As this happens, online reputation is increasingly becoming an important factor when potential customers consider to purchase a product or service.
In the past, businesses relied on word of mouth or traditional market…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal consumer survey
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online review readers: 79% consumer trust in online reviews. Source: BrightLocal (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-online-reviews-personal-recommendations-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-online-reviews-personal-recommendations-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer trust in online reviews for online review readers<br><small>Source: BrightLocal (2013) · <a href="https://lighthousedata.io/data/trust-online-reviews-personal-recommendations-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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