B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
85%
85% -- share of customers trusting online reviews for online consumers (2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stercodigitex.com
Primary
Tier C
https://www.stercodigitex.com/blog/best-tactics-used-for-your-local-online-marketing-strategy ↗
Source Article
Best Tactics Used for Local Online Marketing Strategy | Sterco Blog
What is Local SEO?
Local SEO or local online marketing is a process through which location-specific products or services are optimized in sync with the search queries. Google and a large number of other prominent search engines make use of the users’ location to decide what to show to the users. The…
Original Research
stercodigitex.com
· Original study ↗
Methodology
Cited consumer review surveys; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online consumers: 85% share of customers trusting online reviews. Source: stercodigitex.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/customers-trust-online-reviews-85
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<blockquote cite="https://lighthousedata.io/data/customers-trust-online-reviews-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of customers trusting online reviews for online consumers<br><small>Source: stercodigitex.com (2019) · <a href="https://lighthousedata.io/data/customers-trust-online-reviews-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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