B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- consumer trust in online reviews for healthcare consumers (2022)
84% of people trust online reviews as much as recommendations from family and friends.
- Original survey methodology and sample size not specified in conference recap
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2022
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HMPS Summit presenters (Suzanne Hendery, Karla Cardoza, Andrew Ibbotson)
Primary
Tier B
https://www.alanshoebridge.com/post/hmps-2022-recap-facing-uncomfortable-truths-to-drive-change-in-h… ↗
Source Article
HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare
HMPS 2022 recap: Facing 'uncomfortable truths' to drive change in healthcare
After taking more than a two-year hiatus from in-person conferences, it was great to join several hundred marketers, communicators and other healthcare professionals at the Healthcare Marketing & Physician Strategies Summit…
Original Research
HMPS Summit presenters (Suzanne Hendery, Karla Cardoza, Andrew Ibbotson)
· Original study ↗
Methodology
Presented at Healthcare Marketing & Physician Strategies Summit 2022; original survey source not named
Methodology documented
Segmentation
IndustryHealthcare
RegionUS
RoleAll marketers
Cite this stat
Plain Text
healthcare consumers: 84% consumer trust in online reviews. Source: HMPS Summit presenters (Suzanne Hendery, Karla Cardoza, Andrew Ibbotson) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-reviews-trust-2022
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<blockquote cite="https://lighthousedata.io/data/online-reviews-trust-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumer trust in online reviews for healthcare consumers<br><small>Source: HMPS Summit presenters (Suzanne Hendery, Karla Cardoza, Andrew Ibbotson) (2022) · <a href="https://lighthousedata.io/data/online-reviews-trust-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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