B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- percentage trusting online reviews as much as personal recommendations for 18-to-34-year-olds (2021)
91% of 18-to-34-year-olds trust online reviews as much as personal recommendations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Qualtrics
Primary
Tier C
https://www.homefranchiseconcepts.com/blog/?q=&page=10 ↗
Source Article
Franchise Blog | Home Franchise Concepts
Blog & News
What to Expect When Applying to Own a Franchise
If you are reading this, chances are you are like many those with an entrepreneurial mindset who are exploring the benefits of buying and owning a home-based franchise business. From starting a family legacy business to having a more flexib…
Original Research
Qualtrics
· Original study ↗
Methodology
Cited from Qualtrics.com; secondary source
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
18-to-34-year-olds: 91% percentage trusting online reviews as much as personal recommendations. Source: Qualtrics (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/young-consumers-trust-online-reviews-91
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<blockquote cite="https://lighthousedata.io/data/young-consumers-trust-online-reviews-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- percentage trusting online reviews as much as personal recommendations for 18-to-34-year-olds<br><small>Source: Qualtrics (2021) · <a href="https://lighthousedata.io/data/young-consumers-trust-online-reviews-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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