B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- consumers trusting online reviews for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arrivala.com
Primary
Tier C
https://arrivala.com/blog/creating-a-process-for-collecting-business-reviews/ ↗
Source Article
Creating A Process For Collecting Business Reviews
Original Research
arrivala.com
· Original study ↗
Methodology
Widely cited survey figure; original source not identified in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 84% | |
| 2026 (current) | 85% | +1.2% |
Segmentation
Industryb2b_saas
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
consumers: 85% consumers trusting online reviews. Source: arrivala.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumers-trust-online-reviews-85
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<blockquote cite="https://lighthousedata.io/data/consumers-trust-online-reviews-85" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumers trusting online reviews for consumers<br><small>Source: arrivala.com (2026) · <a href="https://lighthousedata.io/data/consumers-trust-online-reviews-85" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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