B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
84%
84% -- consumers trusting online reviews for consumers (2015)
84% of consumers said they would trust an online review as much as a personal recommendation.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
appliedart.com
Primary
Tier C
http://www.appliedart.com/blog/8-types-of-content-you-should-be-creating ↗
Source Article
8 Types of Content You Should Be Creating
Original Research
appliedart.com
· Original study ↗
Methodology
2015 study cited, original source not named
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 (current) | 84% | |
| 2026 | 85% | +1.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 84% consumers trusting online reviews. Source: appliedart.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-review-trust-84pct-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-review-trust-84pct-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- consumers trusting online reviews for consumers<br><small>Source: appliedart.com (2015) · <a href="https://lighthousedata.io/data/online-review-trust-84pct-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.