B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36.8%
36.8% -- win rate for Trigger-based B2B outreach (job changes, funding, exec hires) (2025)
Trigger-based outreach converts at a 36.8% win rate compared to 19% for average cold outreach.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Champify
Primary
Tier B
https://www.datamagnet.co/post/signal-based-lead-scoring-model-from-scratch/ ↗
Source Article
How to Build a Signal-Based Lead Scoring Model From Scratch
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved 2026-07-21.
How to Build a Signal-Based Lead Scoring Model From Scratch
Your CRM says a lead is "hot" because they downloaded a whitepaper eight months ago. Meanwhile, the…
Original Research
Champify
· Original study ↗
Methodology
Champify Impact Report 2025; baseline cold outreach win rate 19%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Trigger-based B2B outreach (job changes, funding, exec hires): 36.8% win rate. Source: Champify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trigger-based-outreach-win-rate-2025
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<blockquote cite="https://lighthousedata.io/data/trigger-based-outreach-win-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.8%</strong> -- win rate for Trigger-based B2B outreach (job changes, funding, exec hires)<br><small>Source: Champify (2025) · <a href="https://lighthousedata.io/data/trigger-based-outreach-win-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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