B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
9.19%
9.19% -- click through rate for Travel industry search ads (2026)
Datawrapper benchmarks show travel search CTR is 9.19%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Datawrapper
Primary
Tier C
https://seovendor.co/what-is-a-good-seo-ctr-new-benchmarks-every-agency-should-know/ ↗
Source Article
What Is a Good SEO CTR? New Benchmarks Every Agency Should Know
Original Research
Datawrapper
· Original study ↗
Methodology
Datawrapper industry benchmark cited by seovendor.co
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel industry search ads: 9.19% click through rate. Source: Datawrapper (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-search-ctr-9-19
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-search-ctr-9-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.19%</strong> -- click through rate for Travel industry search ads<br><small>Source: Datawrapper (2026) · <a href="https://lighthousedata.io/data/travel-search-ctr-9-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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