B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
8.24%
8.24% -- click through rate for Travel industry Google Ads advertisers (2026)
The travel industry achieves an average Google Ads / Google Search click-through rate of 8.24%, the highest among all industries.
- CPCs swing 200 to 400% between off-season and peak, making annual averages misleading
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8.24%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Foundry CRO
Primary
Tier C
https://foundrycro.com/blog/travel-hospitality-marketing-benchmarks-2026/ ↗
Source Article
Travel & Hospitality Marketing Benchmarks 2026: CPC to ROAS | Foundry CRO
The short version:
- Travel earns the highest Google Ads CTR of any industry at 8.24%, but CPCs swing 200 to 400% between off-season and peak, making annual averages misleading.
- Hotel Google Ads CPC ranges from $1.34 to $2.12 with a 5.8% conversion rate and $73.70 cost per lead.
- Google Hotel Ads…
Also cited by
2026-09-29
Original Research
Foundry CRO
· Original study ↗
Methodology
Reported as the highest Google Ads CTR of any industry
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel industry Google Ads advertisers: 8.24% click through rate. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-industry-google-ads-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-industry-google-ads-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.24%</strong> -- click through rate for Travel industry Google Ads advertisers<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/travel-industry-google-ads-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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