B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9.3%
9.3% -- click through rate for Travel campaign emails (2023)
Travel campaign emails achieved a 9.3% click-through rate (CTR).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
9.3%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
67
Source
The River Group
Primary
Tier A
https://www.therivergroup.co.uk/superdrugtheedit-1-1-1-1-1 ↗
Source Article
Media Sales: The Ramblers | UAT - River group newsite
Walk,
Ramblers
Digital advertising reimagined
We're not gonna lie, when you already have a brilliant product, it makes a 'migration' a joyous challenge. And we didn’t just migrate Walk magazine to digital – we reimagined it as a vibrant, commercially powerful platform. Within months, we’d delivered …
Original Research
The River Group
· Original study ↗
Methodology
Performance metric for email campaigns.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Travel campaign emails: 9.3% click through rate. Source: The River Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-campaign-email-ctr-9-3
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-campaign-email-ctr-9-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.3%</strong> -- click through rate for Travel campaign emails<br><small>Source: The River Group (2023) · <a href="https://lighthousedata.io/data/travel-campaign-email-ctr-9-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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