B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
81%
81% -- booking abandonment rate for travel industry (2026)
The average booking abandonment rate in the travel industry is between 81% and 85%.
- Reported as a range (between 81% and 85%) rather than a single point estimate
- No primary research source or methodology cited
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ExceloHunt
Primary
Tier C
https://www.excelohunt.com/blog/travel-email-booking-abandonment/ ↗
Source Article
Booking Abandonment Email Strategy for Travel Brands: Recovering Lost Revenue Before the Window Closes
Booking Abandonment Email Strategy for Travel Brands: Recovering Lost Revenue Before the Window Closes
Somewhere right now, a potential guest is sitting on a half-completed hotel booking. They got to the payment page, saw the resort fee line item, and closed the tab. Or they searched three flights, …
Original Research
ExceloHunt
· Original study ↗
Methodology
Range 81%-85%; midpoint used. No named methodology or original study cited.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travel industry: 81% booking abandonment rate. Source: ExceloHunt (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-booking-abandonment-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-booking-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- booking abandonment rate for travel industry<br><small>Source: ExceloHunt (2026) · <a href="https://lighthousedata.io/data/travel-booking-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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