B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
89%
89% -- booking abandonment rate for Online travel agencies (2026)
Booking abandonment sits past 89% for online travel agencies according to Revinate.
- past 89%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Revinate
Primary
Tier C
https://alhena.ai/blog/ai-in-hospitality-booking-assistants-upselling-travel-ecommerce/ ↗
Source Article
AI in the Hospitality Industry: How Hotels Use Booking Assistants to Grow Revenue
Original Research
Revinate
· Original study ↗
Methodology
Cited from Revinate by vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online travel agencies: 89% booking abandonment rate. Source: Revinate (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-booking-abandonment-rate-89
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ota-booking-abandonment-rate-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- booking abandonment rate for Online travel agencies<br><small>Source: Revinate (2026) · <a href="https://lighthousedata.io/data/ota-booking-abandonment-rate-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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