B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- booking abandonment rate for OTAs (2025)
Online travel agencies (OTAs) record booking abandonment rates of approximately 89%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Navan
Primary
Tier C
https://www.zealconnect.com/blogs/booking-engine-software-travel-agencies/ ↗
Source Article
TL;DR
Travel agencies are not losing bookings because of price , they are losing them because their booking engine creates friction that travelers will not push through. This blog breaks down what booking engine software actually does for a travel agency, why operating without it costs more than mos…
Original Research
Navan
· Original study ↗
Methodology
Cited from Navan's 2025 online travel booking statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTAs: 89% booking abandonment rate. Source: Navan (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-booking-abandonment-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ota-booking-abandonment-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- booking abandonment rate for OTAs<br><small>Source: Navan (2025) · <a href="https://lighthousedata.io/data/ota-booking-abandonment-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.