B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81.7%
81.7% -- booking abandonment rate for Travel booking sector (Q1 2017)
Travel booking abandonment rate is approximately 81.7%.
- Data traces to SaleCycle Q1 2017 data cited by Travelport and is considered directional but dated
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81.7%
Unit
Percentage
Data Vintage
Q1 2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SaleCycle
Primary
Tier C
https://atlasperk.com/guides/website-conversion-for-travel/copy-messaging/ ↗
Source Article
Copy & Messaging for Travel Websites That Convert
Copy & Messaging for Travel
Market Verdict: Travel Website Copy & Conversion
Effective copy messaging for travel websites runs on simple math: pages written at a 5th–7th grade reading level convert at 12.8% — more than double the 5.5% conversion rate of professional-level writing (Unbounce, 2024). Y…
Original Research
SaleCycle
· Original study ↗
Methodology
Travelport citing SaleCycle Q1 2017 data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel booking sector: 81.7% booking abandonment rate. Source: SaleCycle (Q1 2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-booking-abandonment-81-7
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<blockquote cite="https://lighthousedata.io/data/travel-booking-abandonment-81-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81.7%</strong> -- booking abandonment rate for Travel booking sector<br><small>Source: SaleCycle (Q1 2017) · <a href="https://lighthousedata.io/data/travel-booking-abandonment-81-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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