B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
93.96%
93.96% -- booking abandonment rate for online travel agents (OTAs) (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93.96%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Paysafe
Primary
Tier A
https://www.paysafe.com/us-en/resource-center/the-lost-booking-problem-how-payment-friction-kills-tr… ↗
Source Article
The lost booking problem: How payment friction kills travel conversions
The lost booking problem: How payment friction kills travel conversions
Discover how payment friction (unsupported local methods, 3DS hiccups & hidden fees) leads to 93.96% OTA booking abandonment and how Paysafe solves it.
In today’s competitive travel marketplace, travelers expect seamless experie…
Original Research
Paysafe
· Original study ↗
Methodology
According to Mize.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
online travel agents (OTAs): 93.96% booking abandonment rate. Source: Paysafe (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-booking-abandonment-rate-2023
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<blockquote cite="https://lighthousedata.io/data/ota-booking-abandonment-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93.96%</strong> -- booking abandonment rate for online travel agents (OTAs)<br><small>Source: Paysafe (2023) · <a href="https://lighthousedata.io/data/ota-booking-abandonment-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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