B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10,000,000
10,000,000 -- earned media reach for Transformers 4 campaign conversations (2014)
Conversations about Transformers 4 generated an earned media reach of over 10 million.
- Source states 'over 10m'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10,000,000
Unit
Count
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier B
https://www.thinkbox.tv/case-studies/an-absolutely-paramount-tv-execution-for-transformers-4 ↗
Source Article
An absolutely Paramount TV execution for Transformers 4
Paramount had the tough task of making the 4th of the Transformers films have the most successful opening of the series, when up against two of the biggest film releases of the year and during the World Cup, all on a smaller marketing budget than the previous film release. Paramount used TV and its …
Original Research
Thinkbox
· Original study ↗
Methodology
Social conversation earned reach reported in case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Transformers 4 campaign conversations: 10,000,000 earned media reach. Source: Thinkbox (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/transformers4-earned-reach-2014
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<blockquote cite="https://lighthousedata.io/data/transformers4-earned-reach-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,000,000</strong> -- earned media reach for Transformers 4 campaign conversations<br><small>Source: Thinkbox (2014) · <a href="https://lighthousedata.io/data/transformers4-earned-reach-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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