B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
82,000,000
82,000,000 -- earned media reach for Lioness Letters campaign (KIND) (2025)
The Lioness Letters campaign achieved an earned media reach of 82 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
82,000,000
Unit
Count
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ready 10
Primary
Tier A
https://ready10.media/uncategorized/kind_lioness_letters/ ↗
Source Article
LIONESS LETTERS - Ready 10
To rally nationwide support ahead of the Euro 2025 tournament, we created Lioness Letters – a PR-led, multi-channel campaign which saw us partner with original 1972 Lioness, and now postwoman, Janet Bagguley to collect letters of kindness and motivation from fans across the UK which were delivered t…
Original Research
Ready 10
· Original study ↗
Methodology
Agency-reported PR campaign results
Methodology documented
Segmentation
IndustryFood & Beverage
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Lioness Letters campaign (KIND): 82,000,000 earned media reach. Source: Ready 10 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lioness-letters-earned-reach
HTML Embed
<blockquote cite="https://lighthousedata.io/data/lioness-letters-earned-reach" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82,000,000</strong> -- earned media reach for Lioness Letters campaign (KIND)<br><small>Source: Ready 10 (2025) · <a href="https://lighthousedata.io/data/lioness-letters-earned-reach" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.