B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10,000,000
10,000,000 -- earned media reach for Okta (2018)
Okta achieved an average reach of 10 million in tier one UK earned media (including Forbes, Telegraph, Bloomberg TV, and Daily Mail) during the Oktane18 campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10,000,000
Unit
Count
Data Vintage
2018
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Zeno Group
Primary
Tier B
https://www.zenogroup.com/es/node/521 ↗
Source Article
Creating Human Identity
Original Research
Zeno Group
· Original study ↗
Methodology
Agency case study; estimated reach across tier one UK outlets
Methodology documented
Segmentation
IndustryFinTech
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
Okta: 10,000,000 earned media reach. Source: Zeno Group (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/okta-uk-earned-media-reach-10m
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<blockquote cite="https://lighthousedata.io/data/okta-uk-earned-media-reach-10m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,000,000</strong> -- earned media reach for Okta<br><small>Source: Zeno Group (2018) · <a href="https://lighthousedata.io/data/okta-uk-earned-media-reach-10m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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