B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3,080,000,000
3,080,000,000 -- earned media reach for Gen V Veganuary campaign PR coverage (2023-01)
The Gen V Veganuary campaign generated mainstream media articles across 14 countries with a combined reach of 3.08 billion.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3,080,000,000
Unit
Count
Data Vintage
2023-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media Clarity
Primary
Tier B
https://media-clarity.co.uk/gen-v-case-study ↗
Source Article
Gen V Case Study
Gen V Case Study
Gen V were recommended to use us by Veganuary (another MC client) and asked Media Clarity to plan and buy a campaign that would have a huge impact across London with a £500k overall spend.
The creative was centred around asking Rishi Sunak the prime minister (at the time of writing)…
Original Research
Media Clarity
· Original study ↗
Methodology
Campaign-generated mainstream media articles reach, reported by client in case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Gen V Veganuary campaign PR coverage: 3,080,000,000 earned media reach. Source: Media Clarity (2023-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-v-pr-reach-3-08-billion
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<blockquote cite="https://lighthousedata.io/data/gen-v-pr-reach-3-08-billion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3,080,000,000</strong> -- earned media reach for Gen V Veganuary campaign PR coverage<br><small>Source: Media Clarity (2023-01) · <a href="https://lighthousedata.io/data/gen-v-pr-reach-3-08-billion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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