B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- advertising growth rate for traditional advertising (global) (2018)
Traditional advertising is predicted to show 5% growth in the years leading up to 2018.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FEPE (Federation of Outdoor Advertising)
Primary
Tier C
http://arabadonline.com/details/industry-talk/the-road-ahead-for-ooh ↗
Source Article
ArabAd
Original Research
FEPE (Federation of Outdoor Advertising)
· Original study ↗
Methodology
Forecast cited by FEPE president in interview; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
traditional advertising (global): 5% advertising growth rate. Source: FEPE (Federation of Outdoor Advertising) (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/traditional-ad-growth-5pct-2018
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<blockquote cite="https://lighthousedata.io/data/traditional-ad-growth-5pct-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- advertising growth rate for traditional advertising (global)<br><small>Source: FEPE (Federation of Outdoor Advertising) (2018) · <a href="https://lighthousedata.io/data/traditional-ad-growth-5pct-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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