B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- advertising growth rate for Instagram (H2 2017)
Instagram advertising increased by 28% in the latter half of 2017.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
H2 2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://hydradigital.com.au/blog/pay-attention-to-instagram-advertising/ ↗
Source Article
Pay Attention to Instagram Advertising | Hydra Digital
The digital marketing landscape is changing quickly at the moment and Instagram is winning for our clients over other options. In this blog we summarise the history and statistics you should consider when thinking about Instagram advertising followed by some important insights and updates at the end…
Original Research
Sprout Social
· Original study ↗
Methodology
Attributed to Sprout Social
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 28% advertising growth rate. Source: Sprout Social (H2 2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-advertising-growth-h2-2017
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<blockquote cite="https://lighthousedata.io/data/instagram-advertising-growth-h2-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- advertising growth rate for Instagram<br><small>Source: Sprout Social (H2 2017) · <a href="https://lighthousedata.io/data/instagram-advertising-growth-h2-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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