B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.9%
5.9% -- advertising growth rate for global advertising (2023)
A 2022 GroupM study anticipates global advertising to grow by 5.9 percent.
- forecast/anticipation by GroupM
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.9%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://agencyreporter.com/advertising-and-marketing-trends-2023/ ↗
Source Article
Advertising and marketing trends that will continue to remain relevant in 2023
Original Research
GroupM
· Original study ↗
Methodology
GroupM 2022 study forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global advertising: 5.9% advertising growth rate. Source: GroupM (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-advertising-growth-2023-groupm
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<blockquote cite="https://lighthousedata.io/data/global-advertising-growth-2023-groupm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.9%</strong> -- advertising growth rate for global advertising<br><small>Source: GroupM (2023) · <a href="https://lighthousedata.io/data/global-advertising-growth-2023-groupm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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