B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- advertising growth rate for Out-of-home advertising (2019)
Out-of-home advertising is growing about 5% year-over-year.
- Self-reported estimate/claim in a podcast interview
- Stated as 'about 5 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
benjshap.com
Primary
Tier C
https://benjshap.com/martech-podcast/why-out-of-home-should-be-part-of-your-marketing-mix-james-hell… ↗
Source Article
Martech Podcast -- Why Out-of-Home Should Be Part of Your Marketing Mix? | benjshap.com
Part 1
Part 2
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James Heller - Co-Founder and CEO of Wrapify
Show Notes
Part 1
James’ Background (02:04)
Before launching Wrapify, I ran global digital marketing for a world's largest technology wholesaler. Before that I was a marketing direc…
Original Research
benjshap.com
· Original study ↗
Methodology
Podcast interview claim by Wrapify CEO James Heller; no methodology stated
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Out-of-home advertising: 5% advertising growth rate. Source: benjshap.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-advertising-growth-5pct-yoy-2019
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<blockquote cite="https://lighthousedata.io/data/ooh-advertising-growth-5pct-yoy-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- advertising growth rate for Out-of-home advertising<br><small>Source: benjshap.com (2019) · <a href="https://lighthousedata.io/data/ooh-advertising-growth-5pct-yoy-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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