B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$11,826,300,000
$11,826,300,000 -- ad spend for Top 10 US advertisers (2011-09)
Total measured advertising spending among the ten largest US advertisers in the first nine months of 2011 was $11,826.3 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$11,826,300,000
Unit
Currency Usd
Data Vintage
2011-09
Entity
Sample Size
10
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Kantar Media
Primary
Tier A
http://kantarmediana.com/insight-center/news/us-advertising-expenditures-increased-15-first-nine-mon… ↗
Source Article
Kantar Media Reports U.S. Advertising Expenditures Increased 1.5% In The First Nine Months Of 2011
Also cited by
2026-09-20
Original Research
Kantar Media
· Original study ↗
Methodology
Down 1.4% YoY
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2010 | $16,345,800,000 | |
| 2011-09 (current) | $11,826,300,000 | -27.6% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top 10 US advertisers: $11,826,300,000 ad spend. Source: Kantar Media (2011-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top10-advertisers-spend-9m-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/top10-advertisers-spend-9m-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$11,826,300,000</strong> -- ad spend for Top 10 US advertisers<br><small>Source: Kantar Media (2011-09) · <a href="https://lighthousedata.io/data/top10-advertisers-spend-9m-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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