B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- share of category growth for top 25 manufacturers (2025)
The top 25 manufacturers account for only 2% of category growth.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.viamarca.com.au/post/the-new-brand-positioning-imperative-consistency-meets-change ↗
Source Article
Consistency meets Change: The New Brand Positioning Imperative
Consistency meets Change: The New Brand Positioning Imperative
Updated: Mar 21
How to maintain a consistent but relevant brand in turbulent times.
These are the four questions you should be asking your brand right now!
We've had it drilled into us. Strong, iconic brands are built over time using a r…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey study cited by author
Methodology documented
Segmentation
IndustryRetail
RegionAPAC
Cite this stat
Plain Text
top 25 manufacturers: 2% share of category growth. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/top-25-manufacturers-2-percent-category-growth
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<blockquote cite="https://lighthousedata.io/data/top-25-manufacturers-2-percent-category-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- share of category growth for top 25 manufacturers<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/top-25-manufacturers-2-percent-category-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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