B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- share of category growth for Betadine (Avrio Health Canada) (2019)
Betadine's new products accounted for 90% of the throat spray category growth compared to the previous year.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Avrio Health Canada / Zulu Alpha Kilo
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2019/?e=82144&w=Feel+the+sign?+Betadine. ↗
Source Article
2019 Winner
Original Research
Avrio Health Canada / Zulu Alpha Kilo
· Original study ↗
Methodology
Award case study reporting brand performance over three months post-launch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Betadine (Avrio Health Canada): 90% share of category growth. Source: Avrio Health Canada / Zulu Alpha Kilo (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/betadine-category-growth-share-2019
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<blockquote cite="https://lighthousedata.io/data/betadine-category-growth-share-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of category growth for Betadine (Avrio Health Canada)<br><small>Source: Avrio Health Canada / Zulu Alpha Kilo (2019) · <a href="https://lighthousedata.io/data/betadine-category-growth-share-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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