B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- share of category growth for José Olé brand (frozen Mexican category, grocery) (2000-2012)
Since 2000, the José Olé brand has driven 60% of the growth in the frozen Mexican category in grocery stores.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2000-2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Windsor Foods
Primary
Tier B
http://www.groceryheadquarters.com/2012/02/international-frozen-food-court/ ↗
Source Article
International frozen food court
Original Research
Windsor Foods
· Original study ↗
Methodology
Company-stated share of category growth since 2000 brand launch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
José Olé brand (frozen Mexican category, grocery): 60% share of category growth. Source: Windsor Foods (2000-2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jose-ole-category-growth-share-2012
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<blockquote cite="https://lighthousedata.io/data/jose-ole-category-growth-share-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of category growth for José Olé brand (frozen Mexican category, grocery)<br><small>Source: Windsor Foods (2000-2012) · <a href="https://lighthousedata.io/data/jose-ole-category-growth-share-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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