B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
44%
44% -- share of category growth for next 400 manufacturers (2025)
The following 400 manufacturers account for 44% of category growth.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.viamarca.com.au/post/the-new-brand-positioning-imperative-consistency-meets-change ↗
Source Article
Consistency meets Change: The New Brand Positioning Imperative
Consistency meets Change: The New Brand Positioning Imperative
Updated: Mar 21
How to maintain a consistent but relevant brand in turbulent times.
These are the four questions you should be asking your brand right now!
We've had it drilled into us. Strong, iconic brands are built over time using a r…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey study cited by author; growth from smaller challenger manufacturers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
next 400 manufacturers: 44% share of category growth. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/next-400-manufacturers-44-percent-category-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/next-400-manufacturers-44-percent-category-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of category growth for next 400 manufacturers<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/next-400-manufacturers-44-percent-category-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.