B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
18.38%
18.38% -- click through rate for Too Faced TikTok Brand Takeover campaign (2024)
Too Faced's TikTok Brand Takeover campaign achieved an 18.38% click-through rate (CTR).
- Campaign date not specified in text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.38%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
growthcollective.com
Primary
Tier C
https://www.growthcollective.com/blog/tiktok-content-strategy ↗
Source Article
TikTok Content Strategy (All The Best Tips for 2024)
With TikTok a buzzword now, do you still wonder if your business should engage in a TikTok video marketing strategy, too?
Why should you?
If you do, what would be the best tips for a successful TikTok content marketing strategy and TikTok content plan? With all the experts’ advice on blog posts and …
Also cited by
2026-09-21
Original Research
growthcollective.com
· Original study ↗
Methodology
Noted as well above the benchmark for this product category in the U.K. market; campaign date not specified in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Too Faced TikTok Brand Takeover campaign: 18.38% click through rate. Source: growthcollective.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/toofaced-takeover-ctr
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<blockquote cite="https://lighthousedata.io/data/toofaced-takeover-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.38%</strong> -- click through rate for Too Faced TikTok Brand Takeover campaign<br><small>Source: growthcollective.com (2024) · <a href="https://lighthousedata.io/data/toofaced-takeover-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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