B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- ad spend for Time (2023)
About 20% of advertising dollars spent with Time goes toward the publisher's sustainability coverage and businesses.
- Roughly half is event sponsorships and the other half in digital and print advertising
- Time declined to share exact dollar figures
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier B
https://digiday.com/media/publishers-see-more-ad-dollars-flow-to-sustainability-content-after-increa… ↗
Source Article
Time, The FT, Vox and other publishers see ad dollars flow to sustainability content after increasing climate coverage
Join us Sept. 14-18 in Miami to connect with top publishing leaders
Time, The FT, Vox and other publishers see ad dollars flow to sustainability content after increasing climate coverage
Publishers that have grown their teams covering climate change and sustainability are starting to see those strat…
Original Research
Digiday
· Original study ↗
Methodology
Ad spend on sustainability content and businesses.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Time: 20% ad spend. Source: Digiday (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/time_sustainability_ad_dollars
HTML Embed
<blockquote cite="https://lighthousedata.io/data/time_sustainability_ad_dollars" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- ad spend for Time<br><small>Source: Digiday (2023) · <a href="https://lighthousedata.io/data/time_sustainability_ad_dollars" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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