B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- repeat purchase rate for TikTok Shop (2023-11)
Existing customers generated 64% of US TikTok Shop sales in November 2023.
- Measures share of platform sales from existing customers rather than buyer-level retention
- A customer can count as both new and existing within the same month
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2023-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Earnest Analytics
Primary
Tier B
https://6513813.fs1.hubspotusercontent-na1.net/hubfs/6513813/Earnest Case Study_TikTok Shop … ↗
Source Article
TikTok Shop Repeat Purchase Rate Statistics 2026 - TTS Vibes
TikTok Shop Repeat Purchase Rate Statistics 2026
Existing customers generated 81.3% of US TikTok Shop sales in February 2024, up from 64% in November 2023, based on Earnest Analytics credit and debit card transaction data. By April 2026, EMARKETER put the average TikTok Shop customer at $118 of annu…
Original Research
Earnest Analytics
· Original study ↗
Methodology
Based on Earnest Analytics credit and debit card transaction data.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok Shop: 64% repeat purchase rate. Source: Earnest Analytics (2023-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-shop-repeat-purchase-rate-nov-2023
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<blockquote cite="https://lighthousedata.io/data/tiktok-shop-repeat-purchase-rate-nov-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- repeat purchase rate for TikTok Shop<br><small>Source: Earnest Analytics (2023-11) · <a href="https://lighthousedata.io/data/tiktok-shop-repeat-purchase-rate-nov-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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