B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- share of marketers for marketers saying TikTok consistently offers highest ROI (2026)
32% of marketers say TikTok consistently offers the highest ROI.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier A
http://blog.hubspot.com/blog/tabid/6307/bid/33819/20-Stats-Every-Global-Social-Media-Marketer-Should… ↗
Source Article
20 Stats Every Global Social Media Marketer Should Know
Original Research
HubSpot
· Original study ↗
Methodology
Fourth-highest ROI platform per HubSpot State of Marketing Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers saying TikTok consistently offers highest ROI: 32% share of marketers. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-highest-roi-2026
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<blockquote cite="https://lighthousedata.io/data/tiktok-highest-roi-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share of marketers for marketers saying TikTok consistently offers highest ROI<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/tiktok-highest-roi-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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