B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Current
8.4%
8.4% -- share of marketers for marketers citing email open/CTR as most important success metrics (2026)
About 8.4% of marketers say email open rates and click-through rates are the most important metrics of success.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
8.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier A
http://blog.hubspot.com/blog/tabid/6307/bid/33819/20-Stats-Every-Global-Social-Media-Marketer-Should… ↗
Source Article
20 Stats Every Global Social Media Marketer Should Know
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot State of Marketing Report survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers citing email open/CTR as most important success metrics: 8.4% share of marketers. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-metrics-priority-2026
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<blockquote cite="https://lighthousedata.io/data/email-metrics-priority-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.4%</strong> -- share of marketers for marketers citing email open/CTR as most important success metrics<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/email-metrics-priority-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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